Google Ads Services

Google Advertising or Google Ads

Google Ads is an online advertising platform offered by Google that allows businesses to display ads in Google’s search engine results and across websites that are part of the AdSense network (news portals, social media platforms, etc.). The cost of Google Ads is determined by users themselves, who set a maximum bid for each new visitor that clicks on their ad and lands on their website.

Google Ads is commonly used for:

Launching products or services into the market
Boosting and optimizing sales
Promoting special offers or campaigns

How Google Ads works

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Controlled Budget

You can choose your own advertising budget, though we always recommend the most cost-effective option for the best results.

Always Available Statistics

Track user demographics such as age, gender, session duration, number of pages viewed, peak site visit times, and more.

Competitive Advantage

Not all of your competitors use Google Ads. Get ahead of them and attract more traffic to your website.

Why is it better to hire Google Ads specialists than run campaigns on your own?

At a basic level, Google Ads is relatively easy to use, which is why many people create their own campaigns. However, beginners often struggle to advertise effectively and competitively, especially in highly active industries—creating a successful campaign requires significant work.

The main mission of Google Ads specialists is to optimize your ad campaigns so that your advertising budget is used efficiently and generates the highest possible return on investment.

The most common mistakes made by those managing their own campaigns include: choosing the wrong keywords, poor budget optimization, vague or ineffective ads, and lack of alignment with market demand. The result—disappointment in the platform due to low performance and wasted ad spend.

Google Ads Pricing

The more popular a keyword is, the more websites want to display their ads for it. To achieve a higher ad position, you need to increase your bid, improve your ad quality, and/or enhance the quality of your landing page. Importantly, even if competitors bid more, you can still win a higher position if your ad performs better.

Every project is unique, with different competitors and target audiences, making it nearly impossible to define a universal price for Google Ads. Contact us, and we’ll provide the most optimal pricing recommendation for your specific case.
Google Ads campaign management starts from £100/month.