Optimising your website for search engines according to SEO best practices allows your business to be found more easily and appear in higher search rankings. It involves a set of strategic actions that help users find the most relevant goods or services based on their search intent. We offer Search Engine Optimization in the UK, as well as for international markets.
Search engines aim to provide the most accurate results for specific keywords – in other words, websites that best match the user’s query. Our goal is to make sure you appear in top positions for your target keywords.
SEO involves content optimisation, assigning unique and relevant content to specific keywords, using ALT tags for images, and more. Your website’s performance also plays a vital role – the faster your site loads, the better your chances of ranking above your competitors.
In addition, attention should be paid to off-page SEO, such as building quality backlinks from popular websites or forums. This helps improve your site’s authority and brand visibility.
Google Ads allows your advert to appear at the exact moment someone searches for your product or service. You pay per impression or per click, when a user visits your website through the ad. It’s a faster and easier way to promote your site, but you will pay a set amount for every visit.
SEO, on the other hand, is an organic search method – once properly set up, customers will find you naturally without ongoing ad costs. Google Ads is ideal for those who want fast and effective results, regardless of cost. SEO is best for those aiming for long-term visibility and wanting to avoid large advertising expenses.
You can check your website’s speed score at: https://developers.google.com/
